UKylie Jenner wothuse abalandeli kunye nehlabathi loshishino ngokufanayo ngoMvulo xa iindaba zokuba uthengise isixa esikhulu seedola ezingama-600 ezigidi kuhlobo lwakhe olunyakazelayo, iKylie Cosmetics.
IWall Street Journal okokuqala ingxelo yokuba i-Coty Inc. ihlawula isamba semali esithoba kwisigxina sokulawula i-Keeping Up With the Kardashians ishishini lobuhle lomsunguli, ukunika i-fragrance kunye ne-cosmetics inkampani ye-51% kwi-Kylie Cosmetics. Isivumelwano , esiya kugcina uKylie njengobuso bophawu, uxabisa i-Kylie Cosmetics malunga ne-1.2 yeebhiliyoni zeedola.
UJenner waseka ishishini, elalibizwa ngokuba nguKylie Lip Kits, ngo-2015 xa wayeneminyaka eyi-18 kuphela. Kwiinyanga zayo zokuqala ezili-18, inkampani (kamva yathiywa ngokuba yi-Kylie Cosmetics) yenze ingeniso yeedola ezingama-420 ezigidi zeedola njengoko iimpawu zobuhle belifa bezisokola ukugcina intengiso. NgoNovemba 2018, i-Ulta yaqala ukuthwala iimveliso zikaKylie kwiivenkile zayo ze-1,100.
WSJ ingxelo yokuba kwisivumelwano seCoty, i-Kylie Cosmetics iya kuphinda ithiywe igama elithi Kylie Beauty (inkampani ngoku iquka uluhlu olubanzi lweemveliso zobuhle kunye ne-skincare).
Emva kokuqhekeka kweendaba malunga nesivumelwano seshishini esingalindelekanga sikaKylie, abalandeli kwi-Twitter wayibiza intshukumo eqaqambileyo kwaye ekrelekrele kakhulu, ngelixa abanye abasebenzisi beendaba zentlalo babezibuza ukuba kutheni esenza intshukumo enjalo. Omnye umsebenzisi unike ithiyori enokwenzeka emva kokuhamba: Isizathu sokuthengisa, ukumvumela ukuba agxile kulwalathiso loyilo ngelixa inkampani efumanayo, iCoty Ltd iphethe ukulinganisa.
Ngoko #KylieJenner usandula ukuthengisa i-51% yesabelo kwinkampani yakhe yezithambiso nge-US $ 600mn !!! Isizathu sokuthengisa, ukumvumela ukuba agxile kumkhombandlela woyilo ngelixa inkampani efumanayo, iCoty Ltd iphethe ukulinganisa! Yum yum iqhekeza leshishini apho!
—UGqr. Noah Akala (@OduwoNoahAkala) NgoNovemba 18, 2019
Inxalenye yento eye yaphembelela ukuthengisa kukaJenner, ngakumbi ekuqaleni, yayingamathontsi angachazwanga emveliso entsha kwiwebhusayithi ye-brand, kunye nokuqokelela rhoqo intsebenziswano kunye noodade bakhe abadumileyo uKim, uKourtney noKhloe Kardashian.
Emva kokuqaliswa kohlobo lukaKylie Jenner kwishishini-rocking brand ngo-2015, ezinye iinkwenkwezi ezininzi ziye zalandela i-namesake yazo yobuhle: uKim Kardashian unobuhle be-KKW, u-Lady Gaga une-Haus Labs, u-Rihanna uno-Fenty Beauty kunye no-Stranger Things actress uMillie Bobby Brown. unoFlorence, phakathi kwabanye.
Isivumelwano seCoty siza malunga neenyanga ezisibhozo emva koko Forbes wenza amaza ngokubhengeza ukuba uKylie Jenner wayeneminyaka engama-21 ubudala, umncinci wezigidigidi waseMelika owake wazenza.
Okungakumbi ukufunda:
UJessica Tores nguye oza kuphembelela ekufuneka uyazi
Ezi zizibuko zelanga ukuba uKendall Jenner akakwazi ukuyeka ukugqoka
Indlela yokusinda kwixesha leeholide njenge-introvert
