Ngelixa sasiqhelana neendlela ezintsha zokuthenga iimpahla kunye nezixhobo kwi-Intanethi, endaweni yokwenza kube ngumsebenzi onyanzelekileyo wokuphuma endlini ngakumbi ngenxa yentlekele ye-COVID-19, ilizwe lethu labona ukuvalwa umlomo kwabathile. Iimpawu eziphambili zefashoni ezifikelelekayo ezifana neShein, iClub Factory kunye neRomwe ezazifumaneka eIndiya.
Isigqibo sikarhulumente waseIndiya evala ii-apps zaseTshayina ezingama-59, ezeza phakathi kwe-India-China ejongene nobuso, kwakhona wabona usetyenziso oludumileyo olunje ngeTikTok, iCamScanner, kunye neHelo eyinxalenye yoluhlu.
Isigebenga esiqhubela phambili ngefashoni kwi-intanethi esizise iimveliso ezinesitayile ngamaxabiso afikelelekayo kunye nezaphulelo ezinomtsalane unyaka wonke ziye zaba yintandokazi phakathi kwewaka leminyaka ngoku kunyanzeleke ukuba bajonge ezinye iindlela.
Eli nyathelo alizisi nje ithuba elihle lokubonisa imikhwa yethu yokuthenga kodwa nokubonisa inkxaso kumashishini asekuhlaleni.
Ukuba uzingela iibrendi ezifikelelekayo kakhulu kodwa ezisefashonini onokuthi ujike kuzo ukulungisa ifashoni yakho, ngezantsi luluhlu lwezona ndlela zilungileyo zokutshata ngelixa uxhasa abathengisi be-elektroniki basekhaya.
Ajio
Umfanekiso: Instagram Uphawu lwefashoni kunye nendlela yokuphila eyasekwa nguMukesh Ambani ekhokelwa yiReliance Industries, i-Ajio ibonelela ngezona ndlela zintsha nezikhethekileyo ezomeleza amava omntu okuthenga.
Thenga apha
UBomi beLeyibhile
Umfanekiso: Instagram I-brand yendlela yokuphila, eyasekwa ngu-Preeta Sukhtankar, olona xabiso liphambili kukugcwalisa umsantsa phakathi kweempahla ezinesitayile kunye nokufumaneka kwazo ngamaxabiso akrelekrele, Ubomi beLebhile buneengcali / abantu abadumileyo kushishino uSuzanne Khan, Malaika Arora kunye neBipasha Basu njengabahleli beSitayile sayo.
Thenga apha
Nykaa
Umfanekiso: Instagram Ukusukela oko yaqalwa ngo-2012, iNykaa iye yavela njengoluntu lwaseIndiya olukhulu lwe-intanethi kuzo zonke izinto ezintle kunye nefashoni. Indawo enye yokunxiba yokunxiba yomyili elungiselelwe ngokukodwa ukukhawulelana neemfuno zowasetyhini wangoku waseIndiya, iNykaa Fashion izindlu ezineeleyibhile ezincomekayo uMasaba Gupta, Anita Dongre, Ritu Kumar, Abraham & Thakore, Payal Pratap Singh ukukhankanya ezimbalwa.
Thenga apha
Jaypore
Umfanekiso: Instagram Yasekwa ngo-2012 nguPuneet Chawla kunye noShilpa Sharma kwaye kutshanje ifunyenwe ngu-Aditya Birla Fashion kunye neRetail Limited, i-Jaypore sisinxibo sobuhlanga kunye nendlela yokuphila yomthengisi enobukho be-intanethi kunye nokungabikho kwe-intanethi elizweni. Ukufumanisa ezona yilo zibalaseleyo zamagcisa kunye neengcibi ezivela kulo lonke elaseIndiya, iJaypore igxile kwiimveliso ezinobugcisa obukhethekileyo.
Thenga apha
Myntra
Umfanekiso: Instagram Ivenkile enkulu ye-e-commerce yaseIndiya yeemveliso zefashoni kunye nendlela yokuphila, iMyntra yasekwa nguMukesh Bhansal kunye noAshutosh Lawania kunye neVineet Saxena. Ngo-2014 yafunyanwa nguFlipkart, ilizwe elilingana neAmazon. Ukubonelela ngamava okuthenga esonwabisayo inoluhlu olubanzi kakhulu lweempawu kunye neemveliso kwi-portal yayo.
Thenga apha
Limeroad
Umfanekiso: Instagram Ngomxube omkhulu wentshona kunye noluhlu lwezizwe, iLimeroad yindawo yentengiso yefashoni eyasekwa ngo-2012 nguSuchi Mukherjee, uManish Saksena kunye no-Ankush Mehra. Inkampani isekwe eGurugram, eHaryana. Abantu baseLimeroad bathanda ukucinga nge-brand njenge-digital-age elingana ne-16th Century Grand Trunk Road, uhola wendlela owatshintsha ubuso borhwebo kwilizwekazi laseIndiya.
Thenga apha
Ihlelwe ngu-Ainee Nizami
