Ndim lo … yindlela endiphumelela ngayo.
Ezo zizinto ezidumileyo kwi-intanethi, meme-immortalized amazwi athethwa ngu Howard Ratner, ukugembula-likhoboka lobucwebe edlalwa Adam Sandler e Uncut Gems.
Ithisisi yentetho kaSandler kwifilimu - eyayiyeyona nto ininzi zintanda kwaye inconywa ngokugxekayo iimuvi ze-2019 - ilula: uHoward Ratner uthatha umngcipheko; wenza izinto ngokwahlukileyo; uyaphumelela ngokwemiqathango yakhe.
Kungafanelekile ukuthetha ukuba i-A24, inkampani yefilimu ezimeleyo evelise kwaye yasasaza i-Uncut Gems, yabelana nge-ethos kunye no-Ratner. Indlu yemveliso, yasungulwa ngo-2012 ngamagqala eshishini uDaniel Katz, uDavid Fenkel kunye noJohn Hodges, uye wagqabhuka ekuthandeni ukususela ekuqalekeni kohlahlo lwabiwo-mali oluncinci - into ephunyeziweyo ngokudala i-brand ngokupheleleyo, eyahlukileyo ngokungenakuqhathaniswa.
Ngokuqinisekileyo, amacandelo abaphulaphuli namhlanje abona i-'A24 'kwaye bayazi ukuba loluphi uhlobo lwefilimu abaza kuyifumana-kwaye xa ndisithi 'uhlobo' andithethi uhlobo, UGary Faber , unjingalwazi oncedisayo wokuthengisa imuvi kwiYunivesithi yaseNew York, uxelele In The Know.
Kwakhona njengeRatner, i-A24 ifumene iindlela ezingaphezu kwembalwa zokuphumelela kule minyaka isibhozo idlulileyo. Iifilimu zenkampani ziye zanda 25 iAcademy Award utyumbo, kubandakanywa a Best Umfanekiso win yeMoonlight ngo-2017. Ngeli xesha, u-2019 yayiyeyona bhokisi inkulu yeofisi yonyaka ukuza kuthi ga ngoku, kunye neemuvi zayo ezitsalayo. phantse i-100 lezigidi zeerandi - umzobo okhokelwa, ngokufanelekileyo, yi-Uncut Gems, yenkampani umvuzo ophezulu ifilimu okwangoku.
Loo mpumelelo ibikude kunesiqhelo. Ngalo lonke ixesha lokunyuka kwe-meteoric, i-A24 isebenzise imithombo yeendaba zentlalo, ukuthengiswa kwentsholongwane, ukukhetha ifilimu ngobuchule kunye norhwebo lwesitayile se-hypebeast ukwenza uphawu oludlula ngaphaya kwethiyetha - ngakumbi kubalandeli abancinci.
Kukho iinkampani ezimbalwa ngaphandle ngoku ezithetha kakuhle kakhulu kubaphulaphuli abancinci, uFaber, naye oqhubayo UPhando loLonwabo kunye neNtengiso (ERM) , inkampani yokubonisana nentengiso esebenze ne-A24 kwixesha elidlulileyo, yathi. [Kubadlali bhanyabhanya beGen Z] I-A24 iye yaba luphawu abalufumeneyo, bakholelwa kulo kunye neengcambu zalo - kwaye ngaphezu koko, bayayithemba i-A24 ukuba ibalungisele umxholo. Ndicinga ukuba unxibelelwano lulo olubenza bagqame.
UFaber wongezelela ukuba yonke isemester, abafundi bakhe beza eklasini bebhuza malunga nefilimu entsha ye-A24 - inqanaba le-hype elinokuthi licingelwe kwiintsuku zokuqala zenkampani.
'Ifilim yokuqala yentlalo yoluntu yakhuthaza ifilimu'
Iintshukumo zokuqala ze-A24 zisenokuba zincinci, kodwa ngokuqinisekileyo benza ingxolo. NgoMatshi ka-2013, inkampani yasasaza ifilimu yayo yesithathu, i-Spring Breakers, ifilimu ezimeleyo malunga neholide yasekholejini ihambile ngokupheleleyo.
Lo mboniso bhanya-bhanya ngokwawo ube yimpumelelo enkulu-ukwenza ngaphezulu kwezihlandlo ezithandathu I-5 yezigidi zebhajethi kwibhokisi yebhokisi - kodwa ngeendlela ezininzi, yayiyiqela leendaba zoluntu ze-A24 eziphuma phezulu.
IKHAMPANI yanconywa kwintengiso yayo kwimpelaveki evulayo, apho iye yafaka ifoto ezakuba yintsholongwane kamsinyane yomdlali ophambili uJames Franco umlinganiswa ogcweleyo , izaliswe ngeebraids, iitattoos kunye namazinyo egolide.
Kwiinyanga nje ezimbalwa, amaphepha entlalo ka-A24 aye aba luhlobo lwabo losaziwayo kwi-intanethi, kunye nemithombo yeendaba kunye iisayithi zeqhinga lomxholo ngokufanayo incoma ubukho bayo obuqhelekileyo, obungenantlonelo kwi-intanethi.
I-A24 ithumela i-tweeting witticisms eya kuba nokungalandeli abanye abahlobo bakho abahlekisayo ukuba benze indawo yabo, website Gawker kaThixo Defamer wabhala ngelo xesha. Bathumela i-tweet malunga neemuvi zabo kwi-dose encinci ye-spam-free, enye into ethandekayo.
UFaber uthi esi sityhilelo besibalulekile, njengoko sincede inkampani ukuba izenzele igama ngaphandle kokuxhomekeka kuhlobo lweendlela zentengiso zemveli, zohlahlo lwabiwo-mali olukhulu abanye abasasazi ababethembele kulo. Endaweni yoko, inokuxhomekeka kwiakhawunti yayo ye-Facebook, Twitter kunye ne-Instagram ukukhuthaza abaphulaphuli abancinci, ababukela ifilimu ababengene kwinkcubeko ye-intanethi.
Andiqinisekanga ukuba bafumana ikhredithi eyaneleyo, kodwa 'i-Spring Breakers' ngokwenene yayiyifilimu yokuqala ekhuthazwa kwimidiya yoluntu, uxelele In The Know. [A24] bacinge indlela yokusebenzisa intlalo ukuthetha ngqo kubathengi babo - ngolwimi lwabo.
‘Bathengisa iimuvi, akunjalo?’
Iakhawunti ye-A24 ye-Twitter inokuba yayiyeyona nto ithandwayo yehlelo, kodwa ngelo xesha iitweets zayo zazinethamsanqa lokufumana ngaphezulu kweshumi elinesibini okanye ukuthandwa. Oko kwaqala ukutshintsha kwiminyaka elandelayo, njengoko inkampani yathatha iiprojekthi ezinkulu - kunye nentengiso enkulu.
Ngo-2015, i-A24 yasasaza i-Ex Machina, i-sci-fi thriller eyafika neyakhe. zothando iphulo lentengiso. Umboniso bhanyabhanya, odlala no-Oscar Issac, u-Alicia Vikander kunye no-Domhnall Gleeson, waqaliswa kunye Iprofayile yeTinder ye-Ava, iVikander eyaziwayo ye-android iboniswa kwifilimu.
UVinakder kuthiwa wayelawula iprofayile ngokwakhe, ehlala enomlingiswa ngelixa ebuza amadoda angacingelanga imibuzo evela kwincoko yefilimu.
Ngaphantsi konyaka kamva, inkampani yayilawula enye iprofayile yeendaba zoluntu zobuxoki ngokupheleleyo - ngeli xesha ibhokhwe yedemon. Eli phulo, elasetyenziselwa ukukhuthaza ifilimu eyoyikekayo engaphaya kwendalo ethi, Igqwirha, lalijikeleze a Twitter handle kuba Black Phillip, isilwanyana eyoyikekayo owaba a Ukuqhambuka viral star ngaphambi nasemva kokukhululwa kwefilimu.
Uhlobo lwe-A24 - kunye neemuvi zayo ezithandwa kakhulu - nayo yayiqala ukwenza indlela yayo ngaphandle kweintanethi. Embindini ka-2010s iingoma ezifana ne-Ex Machina, iWitch kunye neLady Bird zisebenze njengendawo enkulu yokuphehlelelwa kwenkampani. ivenkile yorhwebo , ngoku ethengisa iminqwazi, iikawusi, izikipa, amakhandlela, iimagi zekofu kwaneebhulukhwe ezimfutshane ezibalekayo.
Ndicinga ukuba ukuya kuthi ga kwizitudiyo, zenze umsebenzi omkhulu wokwenza uphawu. Basondela kuyo ngolungelelwano olufanelekileyo lokuzonwabisa (bathengisa iifilimu, akunjalo?) Isimo sengqondo kunye nomnombo, uFaber utshele In The Know kwi-imeyile.
Namhlanje, kuyinto eqhelekileyo ukuba izinto ezininzi ezisevenkileni zithengiswe ngokupheleleyo, umkhwa ekusenokwenzeka ukuba awuncedwanga ngabathandi befashoni. njenge GQ iqaqambisa uphawu olugqwesileyo, urhwebo olunomtsalane lwe-hypebeast.
‘Ngokuqinisekileyo bayindawo ekumele babe kuyo ngoku’
Kwaye xa kufikwa kwi-swag, nabantu abadumileyo bayangena kwisenzo. Ekuqaleni kuka-2020, a ifandesi yesisa equlethe iiprops ezivela kwiifilimu zamva nje ze-A24 zitsale amaza eebhidi ezikwiprofayili ephezulu - kubandakanywa ezinye ezifikelela kuma-65,000 eedola.
Omnye wabo babhinqileyo yayinguAriana Grande. Ngokutsho kwe-Insider, i Inkwenkwezi eneminyaka engama-26 ubudala yayixakeke kakhulu yifilimu eyothusayo ka-2019 i-Midsommar kangangokuba yathumela umyalezo kumhlobo wakhe awayeyibhida ngokukhawuleza kwilokhwe ezaliswe ziintyatyambo uFlorence Pugh ayidlalayo kwimuvi.
Naye wayengeyedwa. Imvumi uHalsey ngokucacileyo wacinga ukuchitha amawaka eengubo, nokuba tweeting malunga umnqweno wakhe omkhulu wokujoyina ifandesi.
Olo hlobo lokusayina ngokubambisana olukwiprofayili ephezulu lwenza okungakumbi kunokwenza izihloko, nangona kunjalo. NgokukaFaber, ukwanda kodumo lophawu londla uhlobo lomjikelo we-hype, onceda i-A24 iqhubeke nokwakha ikhathalogu yayo.
I-brand iqondwa kakuhle kakhulu phakathi kwabadlali be-movie abancinci nabanzima, kwaye malunga 'namandla' anceda ekupheleni kwentengiso ngokuqinisekileyo, uFaber uthe. Kodwa ikwanceda abenzi befilimu besazi ukuba bayayithemba inkampani ukuba ifumane ifilimu yabo kubaphulaphuli babo.
Kule minyaka mithathu idlulileyo iyodwa, i-A24 isebenze naye wonke umntu osuka kuJona Hill noRobert Pattinson ukuya Greta Gerwig kunye noPaul Schrader, betsala uphawu lwehlelo lamandla eenkwenkwezi zombini phambi nangemva kwekhamera.
Ngokuqinisekileyo bayindawo abaya kuba kuyo ngoku, UPattinson uxelele i-GQ kwi-2017 . Ndiyathetha, andiyazi into abayenzayo, ngokwenene. Baphezu kwayo nje. Banokuqonda okuhle kakhulu kweZeitgeist.
Obu budlelwane, uFaber uthi, zizinto ezivumela istudiyo ukuba siqhubeke sihlakulela isazisi saso esomeleleyo, uphawu athi luthelekiseke kwezinye zeempawu ezinamandla zenkcubeko yepop.
Baye basebenzisa iifilimu zabo zangaphambili ukwakha uphawu kwaye ngoku banokusebenzisa olo phawu ukuze bavumele iifilimu zabo ezintsha (kwaye bakhulise uphawu lwabo), uxelele Ukwazi nge-imeyile. Ngokuqinisekileyo ayifani kwaphela nento eyenziwa ngu ‘Iron Man’ kwiMCU [Marvel Cinematic Universe]. Ewe, ndithelekise nje i-A24 kwiMarvel.
Ngokuqinisekileyo, ubhubhani we-coronavirus unalo zonke zimisiwe Umzi bhanyabhanya, ushiya imibuzo emininzi malunga nokuba i-A24 iza kwenza ntoni ngokulandelayo (inkampani ibimiselwe ukukhupha ubuncinci iifilimu ezintandathu kulo nyaka). Kodwa okoko nje i-brand iqhubeka nokusebenzela abaphulaphuli abancinci nabathe gqolo ngokuthengisa, ukuthengisa ngentsholongwane kunye nencasa ethile, uFaber ucinga ukuba iya kuqhubeka ikhula.
Into enika umdla kukuba [abafundi bam] bathetha nge-A24 ngakumbi njengomhlobo kunequmrhu elikhulu elinokuba li-un-relatable ngokupheleleyo, uxelele In The Know. Ngokuqinisekileyo bavakalelwa kukuba banonxibelelwano kwaye banomdla okhoyo kwimpumelelo yabo.
Ukuba ulithandile eli bali, jonga uluhlu lwethu lwe iifilimu ezintlanu ezithetha ngokungabikho kokusesikweni ngokobuhlanga ungabukela ngoku.
Okungakumbi okuvela kwi-In The Know:
Indlela iTikTok eyaba lelona qonga libalulekileyo lomculo lika-2020
Isixhobo sokufowuna ngevidiyo seAmazon sithengiswa ngeedola ezingama-50 kuphela
Le cream yamehlo eyi-$ 18 kwi-Amazon yi-dermatologist-favorite
Abathengi bathi le yeyona serum ukuba ibalawule bonke- kwaye yi-25 yeedola kuphela
