Nokuba awulazi igama elithi Shabby Chic,* kukho ithuba elihle lokuba uyayazi inkangeleko: ibhedi eyongezelelekileyo eneeruffles ezirhabaxa, iiprinta zeentyatyambo ezincinci kunye nefenitshala yakudala, ehlala iqatywe mhlophe kwaye icinezelekile. Yonke into ibitofotofo, inothando kwaye ijongeka ngokungazenzisiyo-njengezinto zokuthambisa zekhaya lakho. Yayikho kuyo yonke indawo ngeminyaka yee-1990. Ngoku, malunga neminyaka engama-30 emva kokuqalwa kwayo, isitayile sikulungele ukubuya njengento echasene nendalo kwiimpawu ze-neon, Ngokuba njengaNaphakade prints kunye ne-terrazzo ethe yasasazwa kwi-Instagram feed yakho kule minyaka mihlanu idlulileyo.
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Ekujoliswe kukoInkangeleko izondla kwinani lezitayile-ungahamba ngayo, wenze igumbi elincinci lizive limema ngakumbi okanye lingqiyame kwi-chintz kwaye liye kwi-grandmillennial epheleleyo-ngoko ayimangalisi into yokuba ukukhangela ifenitshala ye-shabby chic kufutshane nam inyuke nge-1,050 yepesenti. kule minyaka mihlanu idlulileyo, ngokweGoogle Trends. (Intoni yi iyamangalisa? Ukukhangela iklasi ye-shabby chic inyuke ngeepesenti ezingama-700 ngexesha elifanayo. Ifenitshala yakudala ecinezelekileyo ngabom mayingabikho ekhaya!)
Umyili osemva kobuhle usenokuba akazange abeke amagumbi okufundela ebanga lesikolo kwibhodi yakhe yombono xa wayesenza uShabby Chic—kwaye asinakuqinisekisa ukuba ngaba unguye osebenzisa iibhodi zemibono—kodwa kuRachel Ashwell, ibisoloko iyindlela yokuphila. ivenkile enye okanye iqela lemveliso.
UAshwall yidoyenne enkulu kaShabby Chic; Uliqambe eli gama xa wayevula ivenkile yakhe yaseSanta Monica, eCalifornia, ngo-1989, apho wayethengisa ifenitshala egutyungelweyo, amashiti eeT-shirt kunye nezinto zakudala zase-English-countryside-meets-SoCal. Inkangeleko yakhe yayihluke kakhulu kangangokuba yakhula imikhosi yabalandeli, kuquka u-Oprah Winfrey, owamthiya i-T-shirt sheets enye yezinto azithandayo, ukuthumela ukuthengisa ngokukhawuleza. Kungekudala, abantu baqala ukuthetha nge-Shabby Chic ngeendlela ezimbini: i-capitalized, ibhekisela kwi-brand yakhe, kunye noonobumba abancinci, ukubonakalisa inkangeleko ngokwayo (nangona amagqwetha e-trademark enokuthi u-Shabby Chic ngu-Shabby Chic kwaye nantoni na enye ilula ... iphefumlelwe). Ibali elide elifutshane: Ukuba ukhe wathenga isiqwenga esinzima sefenitshala ye-Victori kwaye ucinga ukuyipeyinta emhlophe okanye i-mint okanye eluhlaza okwesibhakabhaka yesiFrentshi, mhlawumbi uphantsi kwempembelelo ka-Ashwall ngaphandle kokuqaphela.
Imifanekiso yeCavan / Getty ImagesNjengazo zonke iintsingiselo, inkangeleko yayahluke kakhulu kangangokuba yaqala ukuchaza ixesha…kwaye, ekuhambeni kwexesha, umdla waqala ngokuthanda ifenitshala yanamhlanje.
Andicingi ukuba i-Shabby Chic yakhe yahamba ngokwenene, kodwa iphinde yavela ngcono kunangaphambili njengoko icocekile ngakumbi, inkangeleko yaselunxwemeni kunye nendlela elungiselelwe, utshilo umyili osekwe eNew Jersey. UKaren B. Wolf . Uye waqaphela ukuba uluhlu olubanzi lwe-Shabby Chic-ephefumlelweyo kunye namalaphu eentyantyambo esintu afikile emarikeni, ngenxa yenkqubela phambili yeendlela zokuprinta isikrini eziye zavumela amagcisa angaphezulu ukuba angene kwishishini. Imibala kule pateni ayithuliswanga ngaphantsi kweenguqulelo zangaphambili, kwaye ifenitshala ngokwayo ayicinezeleki ngamabomu ukuba ibonakale ikhulile; abantu bathanda iziqwenga ezisebenzisa i-oki egayitiweyo okanye ecekisiweyo endaweni yoko.
Ke ukuba uyithanda nyani itafile ebhityisiweyo, yidibanise nezitulo zangoku, ezilula zamaplanga ukuyigcina ingajongi ngathi uphethe itheko leti yebhere le-Victori. (Ngaphandle kokuba uyile nto.)
Raquel LangworthyUkuthatha kuka-Ashwall kwisitayile kuye kwavela ngokunjalo. Ukuqala kwam i-Shabby Chic, ndandineentloni kwaye umbala kuphela endinokuzibophelela kuwo wawumhlophe, Ashwell undixelele ihlobo lokugqibela . Njengoko ndandikhululeka, ndangena kwii-pastel. Ngoku ndikwimibala etshayayo, ndingaphakathi kwezo mvakalelo zokungaphelelwa lixesha kunye neediliya, kwaye iye yandisa intengiso yethu.
Kwezi ntsuku, iimveliso eziphefumlelweyo ze-Shabby Chic zinokufumaneka naphi na, zibuya phantse 400,000 izintlu kwi Etsy wedwa, singasathethi ke ngegosa eliyilwe ngu-Ashwell lokuthengisa onokuthi uthenge kwiThagethi nakwiNdlela enye yeeKumkani, Wayfair kwaye ShabbyChic.com, ukubalula nje ezimbalwa. Ubuhle buyanda ukuze bugqume malunga nendawo yonke yobomi bakho: Ungalahla i-,399 nge blu e-kunye-w ibhodi yokusefa egqunywe ziintyatyambo zasendle kwiholide yakho elandelayo, ngelixa unxibe ilokhwe ye-midi ye-Shabby Chic kunye ne-Minted Jewelry x I-Shabby Chic epinki yesafire kunye namacici edayimane kunye nokubetha i-Pekingese yakho, onxibe i-bandana yokulungelelanisa kwindawo ethile phantsi kwayo yonke loo nto.
Yonke into engekhoyo ngumgcini we-Shabby Chic-style Trapper. De kube lelo xesha, kuyo yonk’ indawo ootitshala kuya kufuneka bathenge iiseti yamanqaku .
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*Ukuba akunjalo, ngaba wawukhe waphila ngeminyaka yee-1990s? Ukubuza ngokunyanisekileyo.
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THENGA NGOKU 'Ihlabathi le-Shabby Chic: Amakhaya amahle, iBali lam kunye nombono' nguRachel Ashwell
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