UShri Mahila Griha Udyog Lijjat Papad, owaziwa njengeLijjat yenye yeenkampani ezindala kunye nezona zidumileyo zaseIndiya. Inkampani yenza iimpahla ezininzi zabathengi, kodwa i-iconic yayo papa yaba sesona sizathu sokuphumelela kwayo. papa sesinye sezona zinto zixhaphakileyo zokutya ezinokufumaneka kwikhaya lamaIndiya.
Nanini na umntu ethetha papa , igama lokuqala elinokuthi lifike engqondweni yomntu wonke 'Lijjat Papad'. Indlela uLijjat enze ngayo kwimizi yaseIndiya iyamangalisa, kwaye nasemva kweminyaka ephantse ibe ngama-64, uLijjat Papad usaqhubeka nokuba lukhetho lokuqala lwamaIndiya.
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Ewe, sonke sithandana noLijjat Papad's crunchiness kunye nokungcamla. Bambalwa kuphela abazi impumelelo ephawulekayo emva kokuzalwa kolu phawu. Ukuba awuyazi uhambo lukaLijjat Papad, ungakhathazeki; sikugubungele. Ke ngaphandle kokuqhubeka, masingene nzulu kwibali labasetyhini abasixhenxe abasemva kwempumelelo kaLijjat Papad eIndiya.
Waqalwa njani uLijjat Papad liqela labafazi abasixhenxe baseGujarati notyalo-mali lwe-Rs. 80
Kwakusemva phayaa ngowe-1959 xa iqela lamabhinqa asixhenxe angamaGujarati, awayehlala eBombay (ngoku eyiMumbai) laqalisa ishishini ngobuchule balo bokupheka. Abafazi abasixhenxe baseGujarati yayinguJaswantiben Jamnadas Popat, eBanuben. N. Tanna, Laguben Amritlal Gokani, Jayaben V. Vithalani, Diwaliben Lukka, Parvatiben Ramdas Thodani, kunye no-Ujamben Narandas Kundalia.
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Eyona njongo yenkampani ngelo xesha yayikukuzidalela indlela yokuphila ezinzileyo. Ngelo xesha, bebengajongi ukuba yenye yeenkampani ezinkulu zaseIndiya, notyalo-mali lokuqala lwe-Rs. I-80, ababeyiboleke kunontlalontle owaziwayo, uChhaganlal Karamsi Parekh. Ngaloo mali, bathenga izithako ababezifuna ukuze bazilungiselele papa , kwaye ekuqaleni, baye benza iipakethi ezine kuphela baza bazithengisa ngaphambi kokuba bazame ezingakumbi.
Ukunyuka kukaShri Mahila Griha Udyog Lijjat Papad
Umgangatho wemveliso kunye nencasa yayiphezulu kakhulu, ikhredithi kumava abasetyhini abasixhenxe. Ngenxa yoko, baqalisa ukufumana iiodolo zehoseyile kubathengisi basekuhlaleni. Nangona akungabazeki ukuba babengenamava malunga nokukhula kunye nokuphatha ishishini, kunye nenkxaso eqhubekayo yeChhaganlal Karamsi Parekh kwaye phantsi kobunkokeli beJaswantiben Jamnadas Popat, baqhubeka benyuka ngamanqwanqwa.
Iphulo elikhokelwa ngabasetyhini laqala ukufumana ingqwalasela enkulu, kwaye kuxa abafazi abasixhenxe bagqiba kwelokuba bathiye inkampani yabo iShri Mahila Griha Udyog Lijjat Papad. Kungekudala baba nama-300 abasetyhini abasebenza phantsi kwabo ukuhlangabezana nemfuno ekhulayo yeemveliso zabo. Ukusuka ekubekeni iminyaka eli-18 njengobuncinane beminyaka yokungena ekusebenzeni nabo ukuyiqhuba njengeshishini elifanelekileyo, uShri Mahila Griha Udyog Lijjat Papad waba ngumthombo omkhulu wemisebenzi yabasetyhini.
Xa Shri Mahila Griha Udyog Lijjat Papad wayeka ukuvelisa iipapa iinyanga ezine
Ixesha leemvula liyintsikelelo kwabaninzi, kodwa lelona xesha lonyaka linentlekele kwabanye. Ewe, kwimeko kaShri Mahila Griha Udyog Lijjat Papad, imvula yaba sisithintelo sokuqala kwimpumelelo yabo yoshishino. Ngexesha leemvula, zazingakwazi ukomisa iipapa , kwaye ngenxa yomda wabo wenzuzo eqinile ekuqaleni kunye nokunqongophala kotyalo-mali, abazange bakwazi ukufumana isisombululo.
Noko ke, emva kokulinda iinyanga ezine namalungiselelo athile, bakhetha indlela eqhelekileyo yokomisa ngoncedo lwebhedi nesitovu. Abafazi abasixhenxe babedla ngokuyigcina iipapa kwiibhedi uze uzibeke phezu kwesitovu ukuze zome iipapa nangexesha lemvula. Ngethamsanqa, indlela yemveli yasebenza ngaphandle kokuphazamisa umgangatho we iipapa .
UJaswantiben Jamnadas Popat ukhokele uShri Mahila Griha Udyog Lijjat Papad
Ayinakuphikiswa into yokuba impumelelo kaShri Mahila Griha Udyog Lijjat Papad ibe sisiphumo somzamo wentsebenziswano wabafazi abasixhenxe. Nangona kunjalo, kuyaziwa ukuba kubo bonke abafazi, abaseka eli phulo, nguJaswantiben Jamnadas Popat, ofanelwe ukuxatyiswa kancinane. Ewe, isizathu esibangela ukuba kuxelwe ukuba inguye, owabelana ngombono wokuqala ishishini kwaye waqinisekisa amanye amalungu amathandathu eqela labo ukuba abe yinxalenye yembono yeshishini labo.
Nangona uJaswantiben Jamnadas Popat ehlala ebonga abalingani bakhe kunye nabo bonke abafazi abasebenza kwinkampani yakhe, nguye, owakhokela inkampani emagxeni akhe njengoko wayeyinkokeli yendalo. NgoJanuwari 26, 2021, wawongwa ngembasa yePadma Shri ngebhaso lakhe lokutya elimangalisayo eliqhubeke nokubonelela ngemisebenzi kubafazi abaninzi kwiindawo ezahlukeneyo zelizwe.
ILijjat Papad kaJaswantiben Jamnadas Popat ixabisa iRs. I-1,600 yezigidi
Ngaphandle kokuba ngumninikhaya ngaphambi kokuba ube usomashishini kwaye ungenalo uqeqesho olusesikweni ekuphatheni ishishini elikhulu, uJaswantiben Jamnadas Popat luphawu lokuzinikezela kwilizwe lonke. Indlela athe wabambisana ngayo nabasunguli bakhe abathandathu ibalasele, kwaye nakwi-93, usasebenza.
Ngokweengxelo ezininzi, iLijjat Papad inamasebe angama-82 kumazwe ali-17 ahlukeneyo eIndiya. Ngaphandle koku, ikwathumela iimveliso zayo kumazwe angaphezu kwama-25. Ezinye zazo zifana ne-United States, i-United Kingdom, iFransi, iJamani, i-Itali, kunye nokunye. Ukuthetha ngexabiso lenkampani, ukuba iingxelo ziyakukholelwa, i-Lijjat Papad ixabisa i-Rs. I-1,600 yezigidi.
Sithandana nendlela uJaswantiben Jamnadas Popat akhuthaze ngayo abasetyhini abathandathu ukuba benze iqela lokwakha enye yezona brand zaseIndiya zindala kunye nezona ziphumeleleyo, uLijjat Papad. Zithini izimvo zakho ngokufana? Sazise.
Funda kwakhona: UGautam Adani: Umdlalo oMfihlo awudlala nenkosikazi, indlela yemihla ngemihla, isiteketiso, uyaxhwilwa, uyazisola, ngakumbi
