Emva koko Aurora James , umseki wefashoni yodidi oluphezulu UMzalwana Vellies , wathatha kwi-Instagram kwaye wacebisa ukuba abathengisi abakhulu baqala ukunikela i-15 yepesenti yendawo yeshelufu kwiimveliso eziMnyama, yonke imboni yeendaba ibukele ukubona ukuba ngubani oza kubiza umnxeba.
Uninzi lwamashishini akho akhelwe kumandla enkcitho yabaMnyama. Uninzi lweevenkile zakho zisekwe kwiindawo zabaNtsundu, wabhala uJames kwisithuba . Uninzi lwezithuba zakho ezixhasiweyo zibonwa kwi-Black feeds. Le yeyona incinci onokusenzela yona. Simele i-15 yepesenti yabemi, kwaye kufuneka simele i-15 yepesenti yendawo yakho yeshelufu.
Ngoku eyaziwa ngokuba yi I-15 yepesenti yesiBambiso , isindululo sisasazeke kuwo onke amashishini, umngeni kumashishini ukuba anyuse kwaye athathe inyathelo lezemali ngokubhekiselele kubutshantliziyo kunye noxanduva loshishino lwentlalo.
NgoLwesithathu, ngoJuni 10, Sephora's Ishishini lase-US libhengeze ukuba liya kwenza isibambiso kwaye linikezele i-15 yepesenti yendawo yeshelufu kwiinkampani zabaMnyama.
Ukuphendula isibambiso sayo Zizigidi ezingama-20 abalandeli be-Instagram , i umthengisi wobuhle kwaye yabelane ngamanqanaba amathathu anokusetyenzwa aya kusebenza kuwo. Okokuqala, isitokhwe sepesenti yangoku yendawo yeshelufu enikezelwe kumashishini abaMnyama iya kuvavanywa kwaye okwesibini, uphawu luceba ukuthatha ubunini [lwalo] lweziphumo, ukuqonda iindawo ezingaboniyo kunye nokungalingani, kunye nokuchonga amanyathelo alandelayo abambekayo. Okokugqibela, uphawu luceba ukuthatha inyathelo kwaye lupapashe kwaye luphumeze isicwangciso [salo] sokukhulisa isabelo samashishini abaMnyama [it] inceda ukuxhobisa ubuncinane kwi-15 ekhulwini.
USephora ngumthengisi wokuqala omkhulu ukuthatha isibambiso emva kwemithombo yeendaba zentlalo efuna ukuba amashishini aMnyama, abadali, abazimele kunye nokunye okuninzi babonwe kwaye bahlonitshwe. Njengee-hashtag ezichaza amabali othusayo okuba kunjani ukuba nguMnyama, rhoqo izithuba zeendaba ezihlanjwe mhlophe , baye batshayela i-intanethi, iinkampani ezinkulu kuye kwafuneka zibonise indlela ukungalingani kwenkqubo kunye neendawo ezinetyhefu ezikhoyo kwiindawo zabo zokusebenza.
Kwiintsuku ezimbalwa ezidlulileyo, Uoma Buhle umseki uSharon Chuter uphehlelele umceli mngeni we-#PullUpOrShutUp kumajelo eendaba ezentlalo, ebiza iimpawu zobuhle ngokungabikho kobandakanyo lombutho kunye neempawu ezicela umngeni ukubonisa ukuba bangaphi abantu abaMnyama abasebenza kwi-C-level kwiinkampani zabo.
Iimpawu zakho ezizithandayo zenza iingxelo ze-PR ezinesibindi malunga nenkxaso yabo kuluntu oluMnyama, watsho kwi-IG post. Nceda ubuze ukuba bangaphi abasebenzi abaMnyama abanabo kwintlangano yabo (i-HQ kunye nee-ofisi zesathelayithi kuphela) kwaye bangaphi abantu abaMnyama abanabo kwiindima zobunkokeli. Kwiiyure ezingama-72 ezilandelayo UNGATHENGI nakweyiphi na ibhrendi kwaye ufune ukuba bakhuphe la manani.
Zingaphezulu kwama-70 iibrendi zobuhle ziye zatsala zawayeka amanani azo, anokubonwa kwi PullUpForChange iphepha le-Instagram .
Njengoko iimpawu ezininzi zibanjwa kwaye zibeka intshukumo emva kwezithuba zayo, siya kuqhubeka nokubona ukuba ngubani ophumayo ukwenza utshintsho ngaphakathi.
Ukuba uziva uphefumlelwe leli bali, jonga i-15 ye-LGBTQ ekhokelwa ngabaMnyama imibutho ukunikela kuyo ngoku .
Okungakumbi okuvela kwi-In The Know:
Abasebenzisi beYouTube benza iividiyo zokwenza imali ukunceda imibutho yabaNtsundu
Olu phawu lwempilo yoMnyama lwenze umgubo welatte omangalisayo wolusu olukhanyayo
Thenga iimveliso zethu zobuhle ezizithandayo kwi-The Know Beauty kwiTikTok
Unokusebenzisa amanqaku e-Sephora Insider ukunikela kwi-Black nonprofit
